Friday, 3 August 2012
'Heroes' are not heroes of mine!
On average I make two shopping trips to Sainsbury's in Lincoln each week. The aim of these trips is to complete the boring task of shopping for groceries. An essential but not highly exciting trip. On occasions I will purchase non-housekeeping items including petrol for the car. It is not my intention on these trips to wash my car or have it washed for me.
So why is it that on 9 out of 10 of my visits to the Sainsbury's car park I am pestered by 'Heroes' car washers in their “distinctive blue jumpsuits” asking if I want my car cleaned. On each of my last three shopping trips, Friday 27th July, Wednesday 1st August and today I've been approached. I don't object, having no right to object, to there being a car wash service available in the car park to those wishing to have their car cleaned. What I do find objectionable is being targeted by a cleaner as soon as I have parked my car. More often than not before I have got my Sainsbury's re- usable shopping bags out of the boot of the car and locked it up.
On the company's website it states “grab your nearest Hero and show him where your car is parked”. You don't need to take this advice because the 'Hero' is there by your car, asking if you want it cleaned, materialising from who knows where, like a hunting animal after its prey, attacking from any direction. Now when I enter Sainsbury's car park, not only do I have to look for an empty parking space but I also find myself looking to avoid any free spaces close to any 'Heros' “mobile cleaning stations”.It is similar to walking through a shopping centre or town high street choosing a route that avoids annoying leaflet distributors and survey canvassers.
At the moment my customer loyalty to Sainsbury's outweighs my annoyance towards an unwanted 'Hero' but for how long?
Perhaps Sainsbury's could have a special offer: Spend £70 and get two free 'I don't want a Hero' car window stickers, for the windscreen and rear window? Alternatively they could insist that the cleaners wait for those desperate for a clean car to “Grab a Hero”, or have a 'Hero' free zone section of the car park.