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Friday, 31 August 2012

Monarch launches inaugural flight from East Midlands Airport

 On the 3rd May this year the airline company Monarch announced a further expansion of its operations across the Midlands with the launch of a new base at East Midlands Airport from late summer 2012 with flights to key leisure destinations across the Mediterranean, including Malaga, Alicante, Palma (Majorca) and Faro (Portugal).

Managing Director of Monarch Airlines, Kevin George said at the time, “In light of recent industry changes, opportunities have opened up in the market.  It has become clear that the Midlands will be under-served as a region in the future, and that there is a lack of quality carriers to serve customers traveling from the area.” He went on to say “As an airline with over 40 years heritage and a stronghold in the Midlands already, the launch of operations from East Midlands makes perfect sense for Monarch, and accelerates the strategy we announced last year to focus on the development of our scheduled operations into key leisure destinations across the Mediterranean, the Canaries and North Africa.” adding that “The further expansion of our services from the Midlands will provide even more customers in the Midlands with choice and flexibility and protects jobs at East Midlands Airport in the future”.

On the 31st August Monarch announced that they had launched their first flights from their new base at East Midlands Airport that morning, taking customers to Palma de Mallorca and Faro in Portugal. They are two of the four new routes to be offered from the new base, along with Malaga and Alicante for the remainder of this summer. For Winter 2012/13 flights will be operating to Malaga, Alicante, Faro, Tenerife and Lanzarote.

Monarch's Managing Director Kevin George is quoted as being delighted by the warm welcome the airline has received at East Midlands, saying, “Our flights have already proved to be very popular and there is clearly a demand for the routes we are offering."

As this is the airport that we use to and from the Costa Blanca it now gives us an alternative to Ryanair to consider.

East Midlands becomes Monarch’s fifth base joining the established hubs at Gatwick, Manchester, Birmingham and Luton. A sixth base at Leeds Bradford Airport will open in December 2012.

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